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WILD WONDER WEAR

A contemporary clothing brand that was created from scratch for a client from NYC. The client request was to create a brand with an animalistic and seductive brand identity. Initially the client was set on the name wonder wild wear. She also wanted to incorporate an animal welfare initiative. Everything else was ideated, managed, and created by Kamilla and her team. The client was overlooking and  approving the process.

Business plan and pricing policy

Creative direction and brand identity

WHAT WAS DONE

Collection design, sample creation, and factory sourcing

E-commerce website

Editorial campaign and social media marketing

Business plan and pricing policy

- Market research

- Customer persona development

- Competitive matrix

-Cost, Mark Up, RRP calculation

- P&L statement

- T&A Calendar

CREATIVE DIRECTION & BRAND IDENTITY

- Brand identity development via graphic designer (logo, color palette, typography)

- Brand ethos

- Tone & voice

- Packaging collateral

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LOGO

MISSION

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HANG TAG

COLLECTION DESIGN & PRODUCTION

01

SKETCHED LINE UP OF 5 ITEMED COLLECTION

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02

MADE TECH PACKS & PATTERNS

03

PRODUCED SAMPLES AND SOURCED 2 FACTORIES READY FOR PRODUCTION

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E-COMMERCE WEBSITE

EDITORIAL CAMPAIGN

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